USAA Sponsorship Booth

Los Angeles Air Force Base is located in El Segundo, California.  Not only is it home to thousands of active duty military and Department of Defense civilians and their families, but it services several retirees who reside in the area along with a large contractor base. These market segments represent millions of dollars in annual local purchasing power.

Sponsorships are tied in with 61st Force Support Squadron events, activities and programs. For those of you who are not familiar with Air Force Services, we are the people tasked with readiness issues as well as improving productivity by providing programs that promote fitness, esprit de corp and quality of life. Some people still call us by our old name – Morale, Welfare and Recreation (MWR). Our focus is to help the war fighters and their families find ways to relax and enjoy the Los Angeles area.

The Space and Missile Systems Center has had a significant effect on the economy of the greater Los Angeles area for almost 60 years. In fiscal year 2013, our military community, along with their families, had an economic impact of over 1.7 billion dollars. A total of 17,655 jobs were created.

Through our sponsorship and advertising programs, your company has the distinct advantage of marketing directly to Los Angeles AFB military and civilian personnel and their families. You will find our customers to be well-educated and brand loyal.

Below is a chart with our base demographics as of 2013. These figures reflect base personnel only. Our military support community of retirees, National Guard and other military agencies include tens of thousands of additional potential consumers passing through our base daily.
2013 Base Demographics

We are able to accept sponsorships in the form of monies, products and/or in-kind services. With your sponsorship, we are able to offer enhanced programs and activities that might otherwise be cost-prohibitive. In return, we are able to get your name and products in front of this military audience. Our promotional vehicles include pre and post event advertising, signs and posters, website calendar updates, social media posts, weekly E-newsletter email blasts and more.

We conduct a number of events annually. Take a look at some of the sponsorship opportunities available.

Community and Family Programs & Activities

  • Easter Eggstravaganza
  • Health and Fitness Fair
  • 4th of July Celebration
  • Fall Festival
  • Oktoberfest
  • Tree Lighting Ceremony
  • Base Holiday Social
  • Seasonal Outing Trips
  • Club Member Events

Youth/Teen Activities

  • Special Field Trips and Tours
  • Social Events (dances, tournaments)
  • Month of the Military Child
  • Summer Day Camps


  • Varsity Programs (Basketball, Flag Football, Volley Ball, etc.
  • Monthly Base Wide 5K Run/Walks

Sponsor’s Benefits Include

  • Direct and daily exposure to thousands of military personnel, families, DoD civilian employee’s, contractors and retirees
  • Event title recognition and promotional opportunities for sample products
  • Sponsor name/logo on posters, signage, banners, base magazine publications and more
  • Excellent community relations and development of sponsor and product loyalties
  • New and increased recognition through event marketing and promotional advertising


Advertising Opportunities
Advertising through our bi-monthly magazine, posters and website is available.

Contact us to find out how your company or organization can take advantage of commercial sponsorships and advertising at Los Angeles Air Force Base.


Thanks to our current and past sponsors. We appreciate your support!

Current & Past Sponsors

No federal endorsement of sponsors intended.