Marketing

61 FSS Marketing

Mission

Our mission is to combine tactical marketing with quality products and services to provide superior communication and networking to Los Angeles AFB personnel and the general community on behalf of 61st Force Support Squadron morale, welfare and recreation programs.

What We Do

The 61 FSS Marketing Department acts as a central hub for all 61 FSS activities to interact and communicate with their target market.

Marketing continuously maintains and updates current avenues of communication while testing and researching new and improved systems of communication from FSS to the base market.

Marketing provides the following products and services to support 61st Force Support Squadron activities and programs while enhancing morale, welfare and recreation:

  • Design and maintain the 61 FSS public website
  • Design and distribute The FORCE magazine, posters, flyers and other print media
  • Update and maintain 61 FSS social media websites
  • Service over 15 facilities with publicity and advertising
  • Sell advertising for the magazine, website and FSS poster kiosks
  • Obtain sponsorship, donations and in-kind monies to enhance FSS programs
  • Maintain the Interactive Customer Evaluation (ICE) program
  • Conduct marketing research via focus groups, email, and hard copy surveys